Self LOVE Egon Lab Fall winter 2024

For Florentin Glémarec @florentinglemarec and Kévin Nompeix, the duo at the head of the @egon_lab label, this FW24 collection has a great personal significance, a deeply self-love interpretation, moreover the title of this ninth collection is « only lovers left alive », Even in the tensions of being oneself, in the complexity of being, there is beauty and love to find.

We notice this interpretation in the lines, in the fringes, the ruffles, the drapes, there is softness and romanticism even in the most rigid materials, because all is in the details, the anti-theft coat button, the XXL composition labels with the brand’s claws in large format, a way to describing with cynicism the current consumer society, like they said « people buy the brand ».

The underground corridors of the Palais de Tokyo glowed with the light of numerous roaming spotlights. Water droplets echoed through the expansive hall, soon replaced by energetic rock ‘n roll beats and vibrant instruments.

Model: @ANDREW_OHAWA /Photo:@mahiphotography

In a futuristic aesthetic perspective, the brand continues to offer non-gendered collections, made in an eco-responsible way from sustainable materials, whose materials have the ability to absorb carbon dioxide, but always with references from the past. This mixture between the future and the past, make egon Lab an avant-garde, innovative and original brand.

Model: @the.Leinad Photo: @mahiphotography

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